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Kids as Digital Consumers: Growing Impact of the Under-15 Consumer Segment
Children aged under 15 are becoming a key segment for information and communications technologies (ICT), and the importance of this consumer group is set to rise rapidly as more of the world’s...
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Nintendo Must Now Embrace Mobile Gaming
Nintendo’s share value has declined significantly as they issued a profit warning on Monday, mainly due to poor sales of its Wii U static games console which has been impacted by the successful launch...
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Why Demand for Digital Goods and Services is Resoundingly Recession-Proof
Telecom products are becoming a necessity for most households across the globe, with uptake rates of mainstream digital goods and services largely insulated from economic recessions. This offers...
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E3 Sets the Key Trends for the Video Games Industry Once Again
Euromonitor International attended the largest annual video gaming conference in the world, E3, held in Los Angeles, California, over 10-12 June. It highlighted some of the major macro drivers...
View ArticleUS To Overtake Japan in Mobile Games
Globally, digital gaming now represents 27% of video games sales in 2013, with mobile gaming being one of the most dynamic categories within digital gaming, growing by 10% in value terms. Japan is the...
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Digital Disruptors: Commerce Lessons from Pokémon Go Craze
The augmented-reality mobile game Pokémon Go has captured the attention of consumers to the point of creating mobile zombies who walk into light poles or into traffic as they explore their local...
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Pokémon Go’s Success Could be Short-Lived
Despite only being initially launched in the US, Australia and New Zealand, Pokémon Go has quickly became one of the most popular mobile games in the world, reaching active user levels comparable to...
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Free-to-play Games Creating Opportunities in Traditional Toys in Japan
The mobile games market in Japan saw extremely strong growth in the 2010-2015 period, growing at a 56% CAGR, creating the second largest mobile games market in the world, behind only China. This strong...
View ArticleKey Video Game Trends For 2017
While 2016 will be remembered as a year of technological advancement in video games, with the release of a slew of VR headsets, 2017 will determine the commercial viability of virtual reality gaming....
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China Tops Other Countries in Asia Pacific for Video Games
China leads video game sales amongst top three Asia Pacific markets China led video games’ growth amongst Asia Pacific countries, with software as its driving factor. This was due to mobile games,...
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